Published on 5 February 2015 by Rhi
Whilst at LAC, in between almost back to back meetings, we managed to fit in a quick chat with Scott Lindsay at Betfair, who was actually shortlisted for the Best Affiliate Manager at the iGB Affiliate Awards. He didn’t walk away with the prize, but we had a really good chat during the conference and we’re pretty sure he’ll be in the running again next year.
We were pleased to discover that Netent has proved very popular at Betfair ever since they launched last year. Due to the way Betfair categorises it’s products, Netent can actually be found in their Arcade section, which may seem a little unusual (as you can usually find them in Casino) but what with them being slot games, it’s not really so strange. However, the Arcade has not, until now, been a real focus product for Betfair so the Netent offering was small, as are the bonuses and promotions, but Scott informed us that this is set to change in 2015.
Due to the popularity of the Netent slots, they’re looking to introduce more and more as the year goes on until they’re up to speed with almost the entire portfolio. They’ll add the games in batches, slowly and surely, which I actually think is a great way to build excitement. They’re also going to be improving their Arcade bonuses and bringing them more in line with usual casino bonuses. This means that when they do add more Netent games to their portfolio, they’ll be in a position to run various promotions alongside the launches. That’s not to say they always will, but when popular Netent games are being added, I am certain we’ll see a big increase of Deposit Bonuses and Free Spins on these games at Betfair.
It’s great to hear that Betfair are joining the masses on this one- they’ve made a name by being different and creating something (a betting exchange) that no one else had yet managed to do online, but sometimes it’s good diversify and add something we all love too; Netent games!