Published on 18 April 2017 by Adrian
Betsafe and MMA Cage Warriors have co-signed a 2-year deal that sees the two brands join forces. This was done right in time for the Cage Warriors 82 event held at the Echo Arena in Liverpool, U.K. This brand synergy is already visible through cage branding and will see better in-arena event initiatives as well as involving fighters in attractive content for fans.
This partnership isn’t something that surfaced suddenly. Betsafe reveals that it’s been following the MMA game for a significant amount of time, especially with two of its brand ambassadors – Mohsen Bahari and Kenneth Bergh – being professionally active in this MMA circuit.
What Draws Betsafe to Cage Warriors and MMA
The popularity of MMA is spreading like wildfire beyond U.S. boarders and into Europe and beyond. And Cage Warriors is one of the flagship organisations that are leading the sport besides UFC, while remaining in partnership with the latter and BT Sport. Operating out of the U.K., Cage Warriors is striving to leave its mark in this field. It has already taken its shows abroad to other countries in Europe, North America, and the Middle East. And prior to signing up with UFC, greats such as Gegard Mousasi, Conor McGregor – one of the catalysts for MMA’s popularity within European shores, and Michael Bisping were made at Cage Warriors.
Betsafe confesses that it regards MMA fighters, especially Cage Warriors athletes, as well as the organisation itself as exemplary in that they relentlessly push through their own boundaries and leave their mark. This, and the growing popularity of the sport in general, were key features Betsafe marked on their checklist before kickstarting the project. And if enough success is gauged, MMA might be the direction Betsafe pushes its dominant demographic in in terms of betting and following in general.
One of the appeal for fans is that it’s hard to resist the temptation to form an opinion on the outcome of a bout. Knowingly, Betsafe is working on developing a series of markets and products to create exciting betting opportunities for followers. Cage Warriors will undoubtedly set the scene for a wider exposure to live action MMA, and Betsafe will be there to make sure that fans can experience it first-hand. Some of the content Betsafe is already implementing includes fight previews, interviews, and social activities. Proactive campaigns both at the fight night events themselves as well as aired on digital channels are all helping strengthen the brand’s awareness in fans’ minds and acquire new following.
Betsafe’s Two Feet in
Betsafe touts two brand managers – Mohsen Bahari and Kenneth Bergh – who both have pro fight records in the Cage Warriors circuit. There is no doubt this insider element helped grease the wheel for the Betsafe to clamp down on MMA as its sport of focus.
Bahari is known in the welterweight division as a title challenger with a pro record of 9 wins to 3 losses. He’s currently undergoing training for his upcoming match in Cage Warriors Fighting Championship (CWFC) 28 scheduled for September, while also doubling as a coach at Frontline Academy in Oslo, where he is known as ‘The Professor’.
Bergh, on the other hand, is a 27-year old future prospect for the heavyweight division. To date, he’s lined up 5 consecutive wins, all of which ended with stoppages within the first 3 minutes. He also trains in Oslo, and is currently prepping for CWFC 84 set for 2nd June.
Betsafe’s recent partnering-up with Cage Warriors is sure to take sports betting in a new and thrilling direction, while also being a sign of the ever-increasing community of fans of the sport. We will keep an eye out for future developments as we are curious to see what campaigns Betsafe will launch and how Cage Warriors will help promote MMA even further.