Published on 9 January 2015 by Rhi
In the online casino world it’s pretty standard for the casinos to use various different platforms of technology, created and provided by 3rd parties. For example, rather than integrating 20 different payment methods to their system, a casino can do one integration with a payment platform, which allows them to offer whichever methods the platform already has themselves. This is great as it means much less work for the casino, but it also means they have less control over the payment section such as how it looks, what they can offer and the charges that are imposed.
There are some companies such a EveryMatrix which offer an entire technology platform. The casino simply picks how their site will look and EveryMatrix provide everything else.
Betfair however, pride themselves on doing things differently and boast a whopping 86% of their product development and output being created and developed in house. This means they are in complete control of the majority of the site and features- how they look, how they operate, updates and fixes. They don’t need to rely on 3rd parties for their systems and the day to day running and player experience.
In order to continue with this incredible feat, and ensure they have the knowledge and human power to upkeep all aspects of the site, they need a strong team leading the way. Enter, Liam Wallwork, who has been promoted to Director of Gaming Operations after Matthew Robinsons departure in October 2014.
Wallwork has a huge amount of experience in the industry, having served as a Senior Product Manager at Skybet for 4 years, a Casino Product Manager at Paddy Power for 3 years and the Head of Gaming Operations within Betfair since 2013. All of this will come in handy as he faces the task of steering revenue performance and strategic direction of the online casino giant, Betfair.