Published on 31 March 2016 by James
NetEnt have released their annual report in a typically creative fashion. While the 80 page plus report is chock full of key information summarising another record breaking year for the leading games provider, but it’s also interspersed with images of the company’s famous characters. The figures reflect the company’s stellar growth but it looks like there’s plenty more to come.
The Continued Exponential Growth of NetEnt
NetEnt’s growth over the last 9 years has outstripped the market average by around 14% per year on average. Annual revenues sat below €20 million as recently as 2007 but have grown to more than SEK1.12 billion €120 million for 2015. That’s a 33% percent rise on 2014’s figures and shows close to 100% growth in comparison to 2013, when revenue was SEK630.7 million or €68.2 million. Operating profit is also up 5% to 35% with profits after tax declared at SEK374 million or €40.49 million. Profits after tax, earnings per share and return on equity all showed significant growth over the course of the year as the company’s success story continued.
NetEnt’s success in 2016 was driven by a number of key events that shaped the year. The company have singled out their launch in the state of New Jersey over the latter half of the year as an important milestone but there has been plenty more going on too. A Spanish license was secured, new agreements with scores of casinos announced and land based gaming machines were launched for the first time. These are exciting times for NetEnt are there is nothing to suggest that growth will slow down.
NetEnt’s Strategies for Continued Success
NetEnt will not be resting on their laurels as they look to build on the success achieved in 2015. They have announced their intention to solidify their position as the leading niche player in the casino games market through a variety of growth channels. Those included ongoing innovation in games design (they have already previewed 3D sound and visuals), territorial growth into new markets, creating new and developing existing client relationships, the continued development of cross-platform products for the mobile and desktop casino sectors and a drive to maintain a forward thinking management team.
The growth of the mobile market is welcomed by the company. NetEnt Touch games are the most popular mobile games out there and the company recently switched to HTML5 to support further innovation within the sector. Regular game releases continue to aid development, with at least 3 new games scheduled for release in Q2 of 2016, including Jimi Hendrix, the second in a Rock Trilogy series that also saw one of NetEnt’s biggest game launches ever for Guns N’ Roses in January. A total of 15 new games were launched in 2015 and Spinata Grande was also named slot of the year at the EGR Gaming Awards.
NetEnt – The Leading Provider of Casino Games
It looks like 2016 will be another successful year for NetEnt judging by the achievements of quarter one. We will keep you up to date with all the latest NetEnt news including new game releases, new partnerships with online casinos and trawl our book of partners for the best free spins packages and bonuses attached to NetEnt games. The company continues to grow and attract share investment and we are excited to follow the story and share it with our readers.