Published on 13 March 2016 by Elise
The World Lottery Association is a member-based organisation focussed on protecting the interests of online gaming companies worldwide. All manner of companies are involved with the WLA, including gaming organisations and lottery providers from over 80 countries. Net Entertainment is the latest to join the ranks of the World Lottery Association as an associate member.
So What Does This Mean for NetEnt?
Net Entertainment is a company that holds dear the idea of safe and responsible gaming, something that is echoed in the values held by The World Lottery Association, More importantly for NetEnt as a business, their new partnership with the WLA gives them access to other members- a segment they are keen to tap into to further their growth. Net Entertainment President and CEO, Per Eriksson said of the announcement:
Online Casino is about entertainment and excitement, and the WLA associate membership is an important quality stamp to NetEnt as we are committed to safe and responsible gaming. NetEnt’s strategy is to expand on regulated markets and becoming associate members of WLA is a significant step for us as we grow our presence further in this important market segment
NetEnt’s Plans For The Future
NetEnt, as a company, are going from strength to strength. This year alone the games provider have found themselves the recipients of a multitude of awards, including:
NetEnt Year End Report 2015
A quick glance at Net Entertainment’s Year End Report for 2015 and it’s clear to see that the company has been making all the right decisions up until now. 2015 was another record breaking year for the company and revenues, profits and cash flow were higher than ever before. Revenue alone increased by a huge 34% and operating profits over the same period rose by a staggering 51.6% and, with the expansion into the North American market continuing and this recent membership to the World Lottery Association, we’re excited to see the how the figures tot up by the end of this year.