Bragg Gaming set on global expansion with NetEnt talent at the helm

Published on 25th February 2021 by Ben

Founded in 2018, Bragg Gaming Group has seen quick adoption and growth. It acquired Onyx Gaming that same year. Just three short years after beginning business operations it announced aggressive plans to expand into the United States of America and Canada. The organisation seeks to provide innovative B2B software services to businesses worldwide, already finding receptive audiences in Asia, Central America, Europe, and North America.

Bragg Gaming hopes to serve as a significant global casino content aggregator and a B2B technology platform specialising in igaming. The organisation has applied for B2B supplier licenses in New York, where it intends to collaborate with Kambi Group, a sports betting solution provider. Together, the two will offer power betting to casinos belonging to Seneca Gaming Corporation. While few details have been shared about Bragg’s plans in Canada, its efforts will be helped by Paul Godfrey’s appointment to its board of directors. Godfrey was the former Chair of the Gaming Corporation in Ontario. The business’ shares debuted on the Toronto Stock Exchange in January, somewhat of an upgrade from its previous stint on the Toronto Venture Exchange.

Bragg will be aided in its expansion endeavour by Lara Falzon

Supporting its initiative to push forward into the North American markets, Bragg has made a very notable appointment to its board of directors. Lara Falzon, the current operational CFO of NetEnt and Red Tiger Gaming’s chief financial officer, will officially take her place on the 1^st of March 2021. She offers Bragg a wealth of experience in gaming and listing on the Nasdaq, another goal the gaming group hopes to accomplish this year.

Falzon was a chief negotiator in NetEnt’s 2019 acquisition of Red Tiger, a sale worth €245.3m, and has continued to expand NetEnt since her appointment. That has resulted in the company’s increased year-on-year earnings of 58%. More specifically, NetEnt’s US revenues have increased by 313%. Falzon was also the leading player in Evolution’s acquisition of NetEnt in 2020, a deal worth more than €2.1bn. iGB named Falzon one of their Most Influential Women in late 2020 due to her role in the merger.

Bragg is excited to welcome Falzon to the team, with chief executive Adam Arviv offering these words of welcome:

“Her financial experience in the gaming sector is unmatched in the industry and will be very valuable as we continue our global growth strategy.”

Falzon shares the organisation’s excitement, stating that she is pleased to be part of the team and is happy to lend her industry expertise to the rapidly expanding gaming group.