NetEnt and Merkur Gaming Italia (Gauselmann Group) Hit the Italian Market with a New Partnership

Published on 18 October 2016 by Adrian

NetEnt and Merkur Gaming Italia (Gauselmann Group) Hit the Italian Market with a New PartnershipNetEnt and Gauselmann have recently joined forces to authorize Gauselmann’s subsidiary Merkur Gaming Italia to utilise game content developed by NetEnt for their machines. These machines will be distributed throughout the Italian Comma 6a market, being the biggest gaming machine retail market located in Europe. Amongst the 350,000 games Comma 6a has spread out through Europe, Merkur has introduced roughly 3000 in Italy so far, making it a big player and a new gateway for NetEnt.

NetEnt AB (publ) has been operating since 1996 and is listed on NASDAQ Stockholm (NET-B). It has a team comprising around 800 employees in Stockholm, Malta, Kiev, Krakow, Gothenburg, Gibraltar, and New Jersey. NetEnt strives to provide service for successful, major online casino operators by developing high-end platforms powering some of the most renowned games in the business.

Merkur Gaming Italia belongs to the Gauselmann Group, the latter of which, hailing from Germany with around 8000 employees. Merkur Gaming Italia owns a vast library of titles combined into multi-gaming cabinets and they are well-renowned for being a seasoned machines manufacturer, games producer and casino operator. There slogan is to provide players with more than simply just a game.

The two gaming giants will be hitting off their agreement with the physical production of 2 of NetEnt’s favourite classics – Starburst and Eggomatic. This initial step is intended to set the ball rolling for the materialization of other NetEnt game into actual machines. These first 2 games agreed upon are scheduled to hit the market in the first quarter of 2017.

Both Enrico Bradamante – Chief of European Market Operations and MD of NetEnt Malta Ltd. – and Roberto Migliozzi – MD of Merkur Gaming Italia – have expressed their positive thoughts and confidence in this cooperative initiative. Bradamante expresses his view in saying that such a partnership between an award-winning online games provider with such a vast experience as NetEnt with the leader and trendsetter in land-based machine production that Merkur is is sure to make giant waves in the industry. Meanwhile, Migliozzi expresses his respect for the quality of NetEnt’s software and is of the mind that actualizing these games into physical machines will certainly gratify Italian players.