Published on 25 February 2015 by Rhi
When setting up a new online casino, you have to think about your target market. The more niche that market is, the better your chances of success. As long as it’s a lucrative niche that loves gaming, you can really tailor the site to fit the average person of that market, taking into account website language, support language, colours, design, game offering and much more. This way you can easily build a site that will become their favourite. A common trend right now is to focus solely on specific countries. Many casinos are now setting up Swedish focused online casinos, in order to target Swedish players.
Swedish casino players are incredibly valuable. They’re tech-forward to love playing online across all manner of devices, they (on the whole) have good incomes, with money to spare for a little online video slots playing and they are loyal. Once they find a casino they like, they stick with them. Below I’ve listed a bunch of online Netent casinos that focus on Swedish casino players.
Sverigekronan is only available in Swedish and has a website adorned in the national colours of blue, white and yellow. They only launched as recently as 2014, but quickly became one of the biggest and best Swedish online casinos. They focus on super fast withdrawals, so players never have to wait for their winnings and integrated one of Sweden’s top payment methods, Trustly, which allows players to make instant, and free, deposits and withdrawals to/from their account.
The team behind them is full of Swedish players, so they know the market and do their best to cater to them in order to create the best online Swedish casino. New players will be treated to 60 No Deposit Free Spins on Starburst, before even making a deposit! You’ll receive 20 as soon as you create the account, then 20 the next day and 20 the day after. This is great for the casino as it keeps you coming back and great for the player, as it makes the fun last that bit longer.
If you decide the Swedish casino is one that you could love, you can get up to €600 in bonus cash on your first deposit, plus about 100 Free Spins to enjoy. Sign up to Sverigekronan today and see what the Swedish online slots community is going wild about!
Bertil has been around since 2010 and is run by Bonnier Gaming who also manage other popular online Netent casinos Redbet, Whitebet and HeyPoker. Bonnier Gaming Ltd is a Swedish company and a huge one at that, so they know their stuff. Bertil was created to be the Swedish brand, with a website that is only in Swedish and promotions available only to players from the Scandinavian country.
Bertil offers a good range of Netent games for their Swedish players, the only thing missing being the Netent Live Casino. New players can enjoy a 100% Deposit Bonus up to €120 to get them started.
Svenskalotter is a new addition to our listings, but they’ve been offering their services to Swedish players only since 2009. As with most Swedish only online casinos, the site is blue, white and yellow, but this time leaning much more towards the yellow end, making it bright and sunny looking. You can only sign up if you have a Swedish IP, the website is only in Swedish and they even have a Swedish free-phone number for support (as well as e-mail and live chat).
The welcome bonus is tailored to Swedish casino players’ tastes with a €6 No Depost Bonus, a €100 Deposit Bonus and Free Spins thrown in there as well. Svenskalotter even give a portion of their profit to charity and when logging into your account you can select which of their organisations you’d like to support!
Lyckoskrapet is another online casino focused exclusively on casino players from Sweden, however this site focuses primarily on scratch cards and offers a selection of Netent casino games as a side offering. This means they don’t have a huge amount of Netent games, with only around 30 or so to choose from. Their website is, again, blue and yellow mainly, with hints of white and the site is only in Swedish.
Lyckoskrapet operate under a UK casino license and a Maltese license from the Malta Gaming Authority proving they are reliable and safe to trust with your personal and payment details.
Rather than focusing on Sweden exclusively, some casinos focus on Scandinavia in general. For example, Vinnarum, another Bonnier brand, focus on both Sweden and Norway. Their site is available in both Swedish and Norwegian and they offer SEK and NOK account currencies. As long as you have a Swedish or Norwegian address (and understand the languages!) you’ll be able to create an account at Vinnarum and avail yourself of their Netent selection and specially created bonuses and promotions.
Alternatively there is Nordicbet, where it’s all in the name! They focus on three countries; Sweden, Finland and Norway, which is available in all 3 native tongues, as well as English, although you must have an address in one of those 3 countries in order to partake in bonuses, promotions and the extensive game offering of this Nordic focused online casino.