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Paddy Power provokes controversy around Pistorius betting promotion

Published on 10 March 2014 by Sebas


Paddy Power provokesThe Ireland based Netent Casino (with a nice collection of Netent Touch games in their mobile casino) and one of the biggest  online betting, bingo, poker and lotteries providers of Europe, Paddy Power, has provoked a bit of a controversy around a promotion they’ve organized about a “special bet”. Paddy Power has put up an advert in which they offer guaranteed “money back” to (losing betters) if the illustrious South-African Paralympic athlete Oscar Pistorius is absolved of the accusation of murdering his girlfriend Reeva Steenkamp.

At most of the (bigger) sports betting providers like Paddy Power a punter can also bet on nation- and worldwide broadcasted events such as the outcome of the election of the new pope, the Oscar awards, Dancing on Ice (UK) or even the outcome of television programs in a certain country like, for example, Big Brother.

So when the world famous, Paralympics sprint runner (and multiple gold medal winner) Oscar Pistorius, who had his both legs amputated below the knee when he was 11, was put up for trial for allegedly killing (purposely, thus murdering) his girlfriend Reeva Steenkamp “bets were on” on the outcome of the trial.

Paddy Power subsequently created an add in which the sportsbook stated it would “cash back” any bettor who would bet Pistorius would NOT be convicted. That in itself isn’t very controversial, but the way they formulated the add was: “…Money Back If He Walks…” so obviously referring to the guy’s “handicap” and the meaning of the expression someone is “walking” (out of court), as not being convicted for the accusations.

Many of the add observers didn’t really appreciate Paddy Power’s “use” of human drama and (especially by “Social Media”) disapproved of the advert (which, in a way to some, displays a good sense of “black humor”).

Now, an iGaming expert and Marketing Strategist stated that (freely quoted) “negative media attention is still media attention” and it is “in line with the marketing strategies of Paddy Power” to be “thought-provoking”.

So, where do we stand on this?

We, and especially yours truly, love Net Entertainment powered games  full of black humor (although not so controversial) such as the scratchcard game “Treasure Hunt” (where Amelia Earhart’s crashed plane is visible), the Netent instant winning game “Football Cup” (taken in mind the Football Cup winner will be Holland in the upcoming World Champion Football Championship Games 2014 in Brazil) and, most of all, video slot South Park (in which Kenny gets, finally, killed by winning the jackpot). 

 


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