Published on 11 February 2015 by Rhi
There are so many online Netent casinos nowadays that it can be incredibly hard to start a new casino and make a success of it. One of the best ways to make sure your casino stands out from the rest is to pick a market and tailor your site exclusively to them. That way you can pick a customer base you know really well and aim to appeal specifically to them- it’s impossible to please everyone these days so finding a niche to aim for is a great way to make sure you’re at the top of the pile.
World Class Entertainment have really taken this theory for success on board and have created Netent casinos focused exclusively on specific markets, today we’re talking about SverigeKronan, created entirely for Swedes!
What if I’m not Swedish?
Of course, there is a big downside to being targeted exclusively to one country and that is that you exclude the rest of the world entirely. To sign up to SverigeKronan you need to understand Swedish, have an SEK currency payment method and a Swedish IP; without those you have no chance of registering at all, so even if you like the look of the place, you can’t spend your money here. This is a big shame for all the countries being ‘shut out’ however it means that the brand can focus solely on their target market and really get things right.
The holding company knows it’s stuff though and they have different websites all targeted at the different markets. As well as SverigeKronan for the Swedish players, there is SuomiVegas for the Finnish players and NorgesVegas for the Norwegians. If you’re not Scandinavian, you’re not left out though, as they created all round Europe focused brand Bethard for everyone else to enjoy.
How do they Appeal to Swedish Players?
Firstly, the obvious one; the SverigeKronan name could not be more Swedish if it tried. It translates to “Swedish Crown” which brings to mind both the national currency of Sweden and, of course, the much loved Swedish royal family.
Secondly, the website itself is made to be the perfect place for a Swedish Netent player to spend their time, being only available in Swedish, with customer support in Swedish and all monetary amounts listed in SEK currency (often players from Sweden have to make do with € on online casinos).
As well as the practical target points, the visual appeal of the site is quintessentially Swedish too, with a blue, white and yellow theme throughout, mimicking the Swedish flag. The site is even covered in snow, as a lot of Sweden usually is at this time of year!
Collect your Super Swedish Welcome Offer!
SverigeKronan like nothing more than spoiling their players and Swedish players can enjoy one of the best welcome packages I’ve ever seen. Just for creating an account you will receive 60 No Deposit Free Spins, before you spend even 1SEK of your own cash! You’ll receive 20 upon registration, then 20 more the next day (even if you don’t make a deposit) and 20 more the day after that (even if you don’t make a deposit!).
Then, if you do decide to go ahead and make a deposit, you can receive a 100% deposit bonus, so they will DOUBLE your first deposit to the account, up to a maximum of €600. As well as all this, you’ll also get up to 100 Free Spins on Starburst on your first deposit too. Phew.
To read our full review of SverigeKronan and to sign up now, just visit our SviergeKronan review, facts and signup page!