Published on 11 September 2015 by Rhi
Simulated games are very different to real money games, which we’re more familiar with in the EU. The Simulated Gaming Market allows players to play for free and even purchase virtual currency with non-cash winnings. NetEnt have moved into this market now in the US with GAN, GameAccount Network Plc, who will offer NetEnt games in their Simulated Gaming platform.
This is a great chance for NetEnt to get their name and brand and games out into the US market before hitting the online casinos for real money play. Once their games are live for real money wagering, a lot of players will already be familiar with their product from the simulated gaming market, giving them a real instant boost upon launch.
The agreement with GAN allows NetEnt to offer some of their games, on a simulated gaming platform on the websites of many land based casinos in the US, acting as a kind of promotional tool to show players what they have. If players enjoy their games in this capacity then they will be much more likely to play them online for real money once live.
“We are very excited to be entering the simulated gaming market. The agreement with GAN will allow land-based casinos in the US to introduce NetEnt’s online casino games to their player community ahead of possible state regulations. The opportunity to build early recognition and loyalty regarding our best-in-breed gaming titles fits perfectly into our long term growth strategy in the US.”
– Bjorn Krantz, Manating Director of NetEnt Americas LLC
“We are delighted to support NetEnt’s entry into the US market and on behalf of our land-based casino operator clients we welcome their compelling gaming experience onboard our Simulated Gaming platform,”
– Dermot Smurfit, CEO of GAN
This is a really fun and exciting development for NetEnt and one that no other EU based game developer has yet tried, so they’ll be number one in this lucrative new market. As always, NetEnt are 5 steps ahead of the competition, cementing them as industry leaders.