Published on 8 August 2015 by Rhi
The online casino world is one filled with mergers and acquisitions. As soon as a new, small, independent casino begins to show signs of success, the big name brands will begin circling, making offers to take over and make the brand their own. The idea is to then either merge it with one of their existing brands or, if it’s popular enough, to take it onto the next level. Well, a new acquisitions has just taken place between iGame (one of my personal favourite casinos) and Unibet.
It was announced on Friday that Unibet have acquired 100% of the shares from iGame Holding PLC for a price of €59 million, making this a pretty huge move. Unibet hope to increase their presence in valuable Nordic markets with this buy and with a brand as prosperous as iGame, we’ve no doubt this aim will be fulfilled.
“The iGame brands are well known in their local markets and we see a lot of potential by combining our bigger scale, mobile, cross channel and product expertise with their local focus. As the majority of the iGame revenues comes from Casino, our joint plan is to keep a number of these brands as a complement to our existing brands, Unibet and Maria.”
– Henrik Tjärnström, CEO Unibet.
“We are very happy to be joining the Unibet Group. While Unibet is larger than iGame, we share the same passion for serving our customers and improving the operations every day. I have great comfort and trust in the long-term strategy of Unibet and highly respect all the valuable work Unibet has done for the gaming industry. Through this deal our customers will quickly see the benefits from our ability to improve the product offering. Our ability to accelerate the growth and development of the business will also provide new opportunities for our great team”
– Tommi Maijala, CEO of iGame
For now, iGame will continue operations as normal pretty much so existing players are unlikely to even notice a difference. It’s hard to see where the brand will go in the future, under their new ownership but we can only hope for new and exciting improvements, along with some nice new bonuses to keep players excited.