Published on 28 March 2015 by Rhi
Denmark is a ‘regulated market‘ meaning that in order for a casino to offer their services to the residents, they need a license issued from the regulatory body from that specific country. So, an online Netent casino can only offer their services to players in Denmark if the casino holds a license issued by the Danish Gambling Authority.
888 Casino has confirmed that they’re set to take on Denmark, but for a second time. Back in 2011 888 Casino applied for, and was approved for an online Danish casino license, but they actually gave the license up in order to focus more on the USA. At the time they only had the resources to attempt to break one or the other and decided the US was the way to go, however have since claimed that, despite still believing in their US business, they should have pursued Denmark first.
However, as with many things, it’s better late than never, and now that 888 Casino has reapplied for their Danish online casino license, they can begin to build a presence there and offer their gaming services to Danish players.
The online casino world is a profitable one in Denmark, making it attractive country for any online casino looking to expand it’s reach within the EU. However, despite it’s success, it’s believed that a whopping 17% of online gambling from Denmark was still being done via operators who do not hold a Danish license. This is a figure which concerns the Danish Gambling Authority however it’s worth bearing in mind that for a casino to operate in the EU at all it needs to have some kind of license, so although a select few casinos might not be adhering to the licensing law in Denmark, they are most likely still safe and reliable online casinos.
888 Casino are going about things the correct way and setting an example to the rest of the online casino world. If you want to crack Denmark, apply for the license, then go forth and take the market by storm!