Published on 2 March 2015 by Rhi
The Dutch gaming market is a very attractive one for many online gaming companies, and the government are currently looking into making the market totally regulated. Whilst they confer and agree on the Gambling Act, potential licensees must adhere to a number of rules such as not having their site in the Dutch language, and many have come together to create responsible gaming standards, that all licensed operators would need to comply with.
Cooperations such as this are common in regulated markets, seen also with the Senet Group in the UK where a number of gaming operators work together to form watchdogs in order to self regulate, so that the government understands they are serious about safety.
The Netherlands Gaming Platform, or NKP are creating a new gambling standard that all licensees will be held to in the future. This involves certain safe play regulations such as including a “Play Consciously” tagline to all customer advertisements to keep responsible gaming at the forefront of potential customers minds, and ensure they are aware of the dangers associated with online gaming.
Proactive approaches like this are usually welcomed by the government in regulated markets. It shows that the gaming companies are willing to go above and beyond expectations and as long as everything remains running smoothly and no increase in gaming related crime or dangers is seen, the government are less likely to impose further restrictive gambling regulations, increase taxes and take other actions to make the market harder and harder for casinos to succeed in.