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Overall market growth in a business sector is invaluable to any business in any industry. Also, the ability to reach new customers with fresh perspectives and enthusiasm certainly helps build the customer base. Combined, they are the primary reasons why 2020 was an incredible year for online casino gaming. With many people spending more extended periods than usual indoors and searching for socially distanced entertainment, the natural solution for some was to explore engaging and high-quality online casino games. Individuals new to the industry were jumping right in, and established suppliers like Evolution grasped the opportunity the demand presented to grow its player base significantly.
The viability of continuing this growth into 2021 was initially uncertain. However, Evolution has harnessed the excitement that drove the 2020 gains, particularly with the acquisition of Red Tiger and NetEnt, to carry the business into the new year and new markets.
Evolution’s goal to expand into North America via Canada and the United States is no secret. Much of its end-of-the-year recap was focused upon pushing forward in both regions, and the actions to date in the first half of 2021 have certainly reflected that determination. The quick progress and complete success, however, might be a bit more surprising.
In March 2021, Evolution announced a new partnership with Cordish Gaming Group to offer the popular First Person RNG and Live Casino games to Pennsylvania players. The catalogue will be available on PlayLive!, a new gaming website. Evolution will also expand its gameshows’ availability, a format that has proven successful in other markets. PlayLive! Players in Pennsylvania should be able to access the updated portfolio before the third quarter of 2021.
Cordish Gaming Group’s Executive Vice President, Joe Billhimer, believes the new site will deliver on the company’s goal to offer players convenient and high-quality online casino services:
“We have selected Evolution as our strategic online partner because we are confident that the exceptional quality and breadth of the Evolution offering will enable us to achieve this goal.”
Evolution is also excited to see the new partnership come to fruition, with Evolution’s North American Commercial Director Jeff Millar confident that players will receive many benefits from the agreement: “We are excited and proud to be working with Cordish Gaming Group and PlayLive! Casino. The extensive Evolution online casino and entertainment portfolio is a great fit for further developing their Live! experience online.”
Players in Pennsylvania should keep an eye on developments regarding PlayLive! Online casino for specific launch dates.