Published on by James
Before the world drinks itself silly again for St Patrick's Day - we've investigated the surprisingly strong link between the holy...
Published on by Adam
I’ve should have listened to my old (sweet) Dutch mother when I was young and growing up in Holland: “Try to learn a little bit of Swedish too, you never know when you might need it”, she used to say. Unfortunately I didn’t listen and therefore today I cannot give our readers the full (and let alone ‘correct’) translation of the answers NetEnt CEO Per Eriksson gives on the (apparently partly ‘frolicsome’) questions he’s been asked in above footage.
‘Här är Per Eriksson’, the title of the above video literally means ‘Here’s Per Eriksson’ and that stated I really want no one to think I ‘master’ the undoubtedly elegant Swedish language myself in any way whatsoever. Nevertheless, Swedish and a language I actually do completely dominate, the Dutch language, are very similar (especially in ‘sound’) and therefore some of the conversation between Per and the interviewer I like to pretend I fully understand.
That said, it’s only fair to point out most of the info given in this somewhat peculiar article thus solely consists of my own personal interpretational and highly associative translation and therefore needs to be consumed ‘with a shipload of salt’ or, as we say in the Dutch Lowlands, ‘met een korreltje zout’.
The video was the first made this year by the Swedish IDG Media company in a series of programs about several leading Swedish IT companies, and which videos try to give an answer on questions like: How do the company’s offices look like? Do they have a so-called ‘cuddle room’? What’s going on internally? What are focus points for the company? What are its CEO’s habits, passions, particularities, preferences? and so on…
So while being toured around through the Stockholm head-office of NetEnt by the company’s CEO Per Eriksson the same is interviewed and bombarded with loads of questions (72, to be exact) and of which from Per’s answers I make up the following:
As you can see I’ve only ‘understood’ less than half of what Per has answered in above video interview and probably less than half of that ‘less than half’ I understood correctly. So once again, please assume the only real knowledge I have of anything that has to do with ‘Swedish communication’ is I probably know how to assemble an IKEA coffee-table.
At this moment someone is busy writing up the translation of what’s actually said in the video so one of these days you’ll find the above footage about NetEnt again here in our news section, but then with the real, and probably very interesting, depiction of the NetEnt office tour! Stay tuned!