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Gamification In Casinos

Gamification In Casinos

Published on by Ben

Gamification is a terrible word and whoever coined it should be shot.

The dull and long 5-syllable term, that is all about adding fun gaming traits to other activities, is far too stuffy and scientific for what it’s describing.

So much so, in fact, that it’s very possible people don’t realise what this word actually means – especially when it comes to casino games…. how do you gamify games, right?

With that in mind, we’ve created this simple guide to explain exactly what it is and how it impacts your casino experience.

Gamification: The Definition

I’d rather not keep repeating the word Gamification, but I have to keep using it for SEO reasons – otherwise, this article might languish in the Google graveyard of page 5 or more…. every content creator’s NIGHTMARE!!!

At least now we can move onto what it means, so you can see it actually describes a pretty fun and cool concept.

Gamification occurs when popular elements and mechanics from games are added to commercial settings,  such as in shops and on social media sites.

The idea is to add reward schemes and goals into products for users/customers to interact with.

It’s been proven that doing this helps encourage brand loyalty to keep us going back to the same outlets to buy or use them time and time again.

Have you gone back to a coffee shop to get a loyalty card punched to claim your free cappuccino? Perhaps you’ve put in a few extra seconds to fill in your Linkedin profile completely to get the ‘completion bar’ to 100%? If so, you’ve experienced gamification at its finest.

How Casinos Are Gamified

Casinos are like any other business, customer retention is extremely important to them.

If they start offering a fantastic new bonus, the motivation behind this will most likely be to encourage players to keep playing with them – it won’t just be out of the kindness of their hearts, unfortunately.

One tactic that has become more and more popular is to introduce gamification elements in the form of loyalty programs and VIP reward schemes.

These give you more and more rewards as you gain points by playing, which encourages you to keep spinning slots, playing cards and being a general casino boss.

Some casinos go ham on gamification, cramming multiple reward schemes and yellow brick roads into their casino experiences and a good example of this would be Duelz Casino.

By signing up to this site, you’ll go on a Dungeons and Dragons-style adventure and are able to collect endless rewards while playing your favourite games.

As well as having reward schemes, you can collect ‘magical’ perks and compete against other players in tournaments to potentially win some pretty lucrative prizes!

Gamification In Games

It sounds like a paradox, but not all casino games are gamified and the concept of adding these features to them is quite new.

As we all know, the house always has the edge on gambling games, and casinos love it that way, so adding perks to games in order to help give YOU the edge doesn’t sound very realistic.

What you do find though is that modern games have mechanisms that allow you to win more without increasing your chances of winning.

This is done by offering unlockable perks, like increased multipliers, or blocked off reels that can be activated.

These won’t change the Return To Player (RTP) rate, so the house edge is still in place, but the amount you can win increases dramatically.

Does NetEnt Do Gamification?

Due to the fact that NetEnt makes the top casino games out there – have they made any that are filled to the brim with gamification features? Absolutely!

All of their slots have some gamification features of 1 kind or another, with most having basic multiplier increases and a Free Spins mode.

The video slot of theirs that full-on screams gamification though is Reel Rush 2. This slot is full of random modifiers that allow you to increase your chances of entering bonus modes as well as the amount you can win.

The main downside to having these features in games is that the amount you can win in the basic game, without activating the perks, is often nerfed.

This is an intentional step by developers to make up for the large numbers that are winnable by getting lucky with bonus features.

Top Gamification Casinos

Looking to take some casinos with fun gamification features out for a spin? then simply select one of our favourite sites from the list below and get gaming!

18+ | GambleAware | Play responsibly, for advice visit http://begambleaware.org

Ben Boland

Ben Boland

Content Writer

Like his chum James, Ben is another bearded Brit that has made the transition from formal journalism training to the beautifully claustrophobic Mediterranean island of Malta. There he is a Content Writer for NetEnt Casino, ensuring that all utterances are legible and – most importantly – accurate.

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