The UK very recently became a regulated market, meaning that a casino must have a UK issued casino license in order to offer their services in that country. The UK Gambling Commission is one of the strictest and well regulated in the world, meaning not a huge amount of casinos have applied for or been granted the license, so if a casino has one, you know they’re serious about safe online gaming.
LeoVegas are one of the first casinos who registered their interest in a UK license and went ahead and applied for it as soon as the market opened. They adhered to all regulations within the framework and were quickly granted the necessary license to offer their services to UK residents. This opens up a whole new world of possibilities in a very profitable gaming market, one of which is that they’re able to advertise on TV.
Online gaming adverts are only shown after the watershed of 21:00 GMT in the UK to help protect young and vulnerable people from exposure to gaming. This has not deterred LeoVegas however, as they have just launched their new UK TV advert campaign, which offers viewers a 30 second peek into the brand.
The advert features a rather glorious man/lion getting his mane trimmed at a barbers, silently demanding the attention of all who walk past. His magnificent aura is what draws people in and the shot ends with a closeup of how he keeps himself entertained whilst being groomed- playing none other than Netent’s Starburst Touch video slot on his mobile. LeoVegas pride themselves on being a purely mobile focused casino, however they do also offer a desktop website, which means they’re playable across any device you choose.