Published on 30 October 2014 by Rhi
Mobile gaming has been an essential part of the industry since smartphones really blew up, but desktop has always been the most popular method of playing, by a long shot, but that looks set to change. Unibet believe that by next year mobile revenues will, at worst, be equal to desktop, and at best, have over taken it completely.
Revenue is revenue to casinos, so whether that comes from mobile and desktop shouldn’t really make much difference, however at the moment it’s one of the biggest causes for some casinos failing.
Despite mobile devices such as smartphones and tablets being a hugely popular way for so many players to get their casino kicks, too many websites still haven’t jumped on the mobile bandwagon and simply have their standard desktop site. This will, for the most part, load on mobiles but as it’s not optimised for the smaller devices, usually display and features will be compromised with information not fitting well, the site being hard to use and many features not even working at all.
This isn’t a problem for Unibet, or Netent, who both have industry leading mobile products. Any casino worth their salt will offer Netent Touch on their mobile platform, allowing a number of Netent games, specifically optimised for mobile devices, to be played perfectly. Unibet are one such casino and it’s down to this forward thinking that they’re one of the number one casinos in Europe.
Unibet’s CEO Henrik Tjärnström has claimed that Unibet are all about pleasing the customer- if it’s mobile they want (and figures show that it is) then it’s a fantastic mobile product that they get.
According to Q3 figures for 2014, mobile gaming accounts for a whopping 38% of total revenues over all at Unibet, with mobile sport coming in at 55%! They expect the overall mobile gaming percentage to increase exponentially, as it has been doing and reach, or exceed, 50% next year.
I think it’s safe to say that over the next year or so, we can expect a huge surge in mobile casino website launches and improvements, as well as a whole host more Netent Touch games being added to their ever expanding portfolio!