Published on 23 March 2015 by
Net Entertainment announced today a ‘license agreement’ was closed with the UK based company GameSys. The deal fortifies the position of Netent as a leading game provider to UK iGaming brands but also offers a view on brand new markets.
What’s a ‘license agreement’?
For those who might not know… a ‘license agreement’ means a certain online gaming provider / online casino is ‘licensed’ by Net Entertainment to include the Netent casino games in its portfolio of gaming options. Normally we first get informed the Swedish-Maltese company has closed such a deal, to subsequently (sooner or later) see the Netent games added to the respective casino (or casinos, if the provider runs several online casino playgrounds). The last step is for us to ‘scrutinize’ the casino and find out if it also ‘has got what it takes’ to be listed on our website as a safe and reliable Netent Casino.
The last few years Net Entertainment has managed (and continues to manage) to close several license deals with some of the biggest ‘players’ in the iGaming business, and which are active in various segments of the industry. With these agreements Net Entertainment not only expands the distribution network of its games in general, but also enters new markets and sometimes even markets that currently hardly exist.
GameSys big in bingo and the US
GameSys was founded already in 2001 by a young iGaming enthusiast called Noel Hayden as an online gaming and entertainment providing company offering primarily ‘in-house’ (self) developed games and software. In 2002 the company’s first website was launched, Jackpotjoy, that nowadays (and with 4 million clients) is UK’s biggest online bingo gaming room. The company consists of 8 subsidiary companies of which 1 is a marketing execution and support services providing branch while the other 7 operate the various online casinos the enterprise owns. Since 2011 every year GameSys was awarded numerous prestigious awards for both the games it has developed as well as the online gaming services it supplies.
Of the total of 11 online casinos GameSys runs at this moment (virtually all with the emphasis on bingo gaming) 2 of them are quite ‘special’: The ‘Caesars’ and the ‘Virgin’ casino websites. These sites are indeed ‘branded’ by respectively the famous Las Vegas (real-life) casino Caesars Palace and the illustrious British company Virgin Group as founded by the (perhaps even more ‘illustrious’) entrepreneur Richard Branson.
But what’s so ‘special’ about these both casinos is that they are both linked to the United States of America and the country’s (online) casino gaming industry. Caesars is of course one of the Las Vegas ‘brick-and-mortar’ casino icons and just like Virgin Casino happens to be one of the few online casinos licensed to offer online casino games in the US state of New Jersey. And the US (starting with New Jersey) is of course one of the main (emerging) iGaming markets Net Entertainment has stated to be focused on to expand to.
Netent – GameSys deal strategically super sound!
Besides the ‘one foot’ GameSys seems to have set in the US online gaming market the company also holds casino licenses to provide online games in Italy and Spain. So concluding Net Entertainment once again has shown ‘strategic vision’ by closing the license agreement with GameSys as it will not only bring the exciting Netent games to millions of fans of bingo gaming GameSys is catering to, but also Netent to new (unexplored) markets the world’s leading online gaming innovator so boldly wants to go.