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Today’s NetEnt news sees NetEnt getting a bit of a fashion makeover via a partnership with FashionTV Gaming Group, the exclusive licensor for FashionTV’s brand in iGaming.
The two entities have come to an agreement that will meld each business’ expertise in their respective fields into an innovative slot inspired by the channel’s notable song ‘I Want to Be a Trillionaire’. Featuring Anja J, a FashionTV star, the song remains a popular summer anthem entertaining new and old fans. FashionTV understands the glamorous lifestyle inside and out, and that knowledge will be on full display in a slot that is both stylish and fun.
FashionTV Gaming Group might be something of a new name to some. Still, it is quickly gaining recognition and accolades, with the group’s ability to seamlessly blend the online world with the luxury experiences featured on FashionTV catching plenty of attention. This includes the innovative use of real-life branded parties and events (once it is safe to do so) and lavish FashionTV goods to create a glamorous experience that follows players even when they are not playing.
NetEnt fans are sure to recognise this step as something of an expansion of style, with the supplier aiming to use FashionTV’s global recognition and popular international network to propel the slot forward and reach more fans than ever before.
Noting the novel nature of the pairing, NetEnt’s Director of Games, Bryan Upton, was excited about the raw potential: “FashionTV has something different to offer online casinos – from its brand identity, its reach, the power of its global network, and its understanding of how to create engaging and unique content. Our partnership hopes to combine our unequalled ability to work with brands, with FashionTV’s sheer global recognition and marketing power.”
For their part, FashionTV is equally excited at future endeavours, with COO Shai Kaplun stating:
“At FashionTV Gaming Group we are committed to blending the high lifestyle and luxury of our brand with the unique thrill of the online casino experience. NetEnt’s unrivalled ability to deliver world-class slot games that are always a step ahead of the competition makes them an ideal brand to business partner to further our presence in the gaming industry.”
NetEnt, one of the most influential providers of live gaming across the globe, supplies some of the most prestigious and popular casino operators with high-quality content and games.