Last updated - 2 years ago!
NetEnt leads gender diversity in the casino industry

NetEnt leads gender diversity in the casino industry

Published on by Ben

When Entain named Jette Nygaard-Andersen as its chief executive, the gaming industry wasted no time acknowledging the appointment as a significant step towards equality. But while the decision was a welcome indication of the growing diversity in the field, it is important to note that this was not the first step. Today’s NetEnt news will look at the current state of the casino gaming industry regarding gender diversity and how NetEnt leads the charge.

It is fair to say that the gaming industry is still rather male-dominated. Nygaard-Andersen was the first female CEO of any British gaming company listed in FTSE’s top 100 and only the eighth female CEO in the industry in general.

The slow adoption process, while not necessarily unanticipated, has been long overdue. According to Russ Mould, AJ Bell’s investment director, diversity in the workplace is vital. It helps drive creativity, push innovation, and avoid groupthink. It is imperative in global gambling businesses where technology and regulation change rapidly that a diverse team is needed to face and adapt to challenges.

Still, despite the hindrances, women have traditionally found in the online gambling industry, insiders believe that this is a step towards lasting progress – a genuine embrace of diversity rather than a “happy accident.” Andrew Bulloss, a recruiter for Odgers Berndtson, an executive search firm, believes that the tides are turning:

“I think the industry is genuinely at a bit of an inflection point and it will be very interesting to see where it goes over the next two to three years because it cannot continue in a similar vein to how it has for the last four or five years.”

NetEnt leads the way

One industry great that hasn’t faced slow adoption of diversity is NetEnt, which appointed Maria Hedengren as the chief financial officer in 2011 and Therese Hillman as her successor in 2016. The president and chief executive of the company extended an enthusiastic welcome to Hillman at the time: “I’m very pleased to welcome Therese Hillman to NetEnt; her experience as CFO and CEO in a digital growth company will make her a strong contribution to the senior management team at NetEnt.”

A renowned leader and creator of beloved slots and other gambling games, NetEnt continues to show its commitment to pushing industry norms to drive growth.

Ben Boland

Ben Boland

Content Writer

Like his chum James, Ben is another bearded Brit that has made the transition from formal journalism training to the beautifully claustrophobic Mediterranean island of Malta. There he is a Content Writer for NetEnt Casino, ensuring that all utterances are legible and – most importantly – accurate.

Top NetEnt Casinos

Last updated:

  1. Restricted
    Exclusively at NetEnt Casino
  2. Restricted
    18+. Terms and Conditions Apply. This offer is available only once per customer. Wagering requirement equal to 35 x the deposit + any bonus amounts. Winnings from the free spins are subject to wagering of 40x. The maximum bet while wagering bonus money is €5 until min. wagering requirements have been met. More information on this bonus is available in section 7 of the Slotspalace General T&C.
  3. Restricted
    Lowest Deposit Amount Required

Campeonbet Welcome Bonus

New Casinos

Last updated:

  1. Play now
    Deposits via Skrill (Moneybookers), RapidTransfer, Neteller and Paysafe are excluded from this offer. The first batch of free spins will be available immediately after you have made a successful deposit and claimed your welcome bonus. Your free spins are valid for 24 hours. Your free spins will be credited on our most popular games. Bonus Cash and Free Spin winnings have a 35x Wagering Requirement.. 200 Free Spins are distributed across 8 days in amounts of 25 per day after first deposit.
  2. Play now
    Min Deposit of €20. 50x Wagering Requirement. Bonus and Winnings expire 30 days after account sign-up. 18+. Full Terms Apply. Please Gamble Responsibly. Full T&Cs.

Wallacebet Welcome Bonus

Register for 100+ free spins and more!

Thanks for Subscribing to NetEnt Casino!

Register for 100+ free spins and more!

Thanks for Subscribing to NetEnt Casino!