Last updated - 3 months ago!

NetEnt leads gender diversity in the casino industry

NetEnt leads gender diversity in the casino industry

Published on by Ben

When Entain named Jette Nygaard-Andersen as its chief executive, the gaming industry wasted no time acknowledging the appointment as a significant step towards equality. But while the decision was a welcome indication of the growing diversity in the field, it is important to note that this was not the first step. Today’s NetEnt news will look at the current state of the casino gaming industry regarding gender diversity and how NetEnt leads the charge.

It is fair to say that the gaming industry is still rather male-dominated. Nygaard-Andersen was the first female CEO of any British gaming company listed in FTSE’s top 100 and only the eighth female CEO in the industry in general.

The slow adoption process, while not necessarily unanticipated, has been long overdue. According to Russ Mould, AJ Bell’s investment director, diversity in the workplace is vital. It helps drive creativity, push innovation, and avoid groupthink. It is imperative in global gambling businesses where technology and regulation change rapidly that a diverse team is needed to face and adapt to challenges.

Still, despite the hindrances, women have traditionally found in the online gambling industry, insiders believe that this is a step towards lasting progress – a genuine embrace of diversity rather than a “happy accident.” Andrew Bulloss, a recruiter for Odgers Berndtson, an executive search firm, believes that the tides are turning:

“I think the industry is genuinely at a bit of an inflection point and it will be very interesting to see where it goes over the next two to three years because it cannot continue in a similar vein to how it has for the last four or five years.”

NetEnt leads the way

One industry great that hasn’t faced slow adoption of diversity is NetEnt, which appointed Maria Hedengren as the chief financial officer in 2011 and Therese Hillman as her successor in 2016. The president and chief executive of the company extended an enthusiastic welcome to Hillman at the time: “I’m very pleased to welcome Therese Hillman to NetEnt; her experience as CFO and CEO in a digital growth company will make her a strong contribution to the senior management team at NetEnt.”

A renowned leader and creator of beloved slots and other gambling games, NetEnt continues to show its commitment to pushing industry norms to drive growth.

Ben Boland

Ben Boland

Content Writer

Like his chum James, Ben is another bearded Brit that has made the transition from formal journalism training to the beautifully claustrophobic Mediterranean island of Malta. There he is a Content Writer for NetEnt Casino, ensuring that all utterances are legible and – most importantly – accurate.

Top NetEnt Casinos

Last updated:

  1. Play now
    Exclusively at NetEnt Casino
    Exclusively at NetEnt Casino

    €2000 + 50 Free Spins

    T&C's Apply
  2. Play now
    Minimum deposit € 35. One bonus per person. 40x wagering requirement. Full terms apply.
  3. Play now
    Free Spins Before Deposit
    18+. Only new customers. 100% up to €/$100 Minimum deposit €/$10. 100 free spins on Book of Dead on deposit (20 per day for 5 days). 30x wagering requirement applies to deposits, bonuses and winnings from free spins. Play responsibly

Campeonbet Welcome Bonus

New Casinos

Last updated:

  1. Play now
    For the first part of the bonus, eue the bonus code CB100 before placing a deposit. Min Deposit of €20, 100% up to a maximum of €100. 40x wagering requirement. The deposit bonus is valid for 5 days, starting from the date you receive it. 100 free spins are available on Book Of Dead (if this is not available in your region, you will receive 100 free spins on Gold Canyon). 20 free spins will be given per day within five days of the day you activated the bonus. Please note that spins must be activated within a day. The maximum bet amount when wagering is: EUR 1 / USD 1 / CAD 1,5 / NOK 10 / PLN 4 / NZD 1,5 / ZAR 16 / JPY 120. 18+. Gamble responsibly.
  2. Play now
    18+Gamble Responsibly. This casino match your first deposit. Max match bonus €/$/£150 or currency equivalent. 25x turnover on Deposit + Bonus.
  3. Play now
    18+. New Accounts Only. Varying Wagering Requirements Apply. Full terms apply for each individual offer. Gamble responsibly.
  4. Play now
    Min. Deposit €10. First Deposits Only. 35x Wagering Requirements.Full terms and conditions apply. 18+. BeGambleAware.org
  5. Play now
    Full T&Cs apply. New players only across two deposits. Cash rewards have 7 days from registration to opt-in from “My Promotions” page & each with 7 days wagering. Deposit £10, £25 or £50 & wager 75x. Only cash stakes on live games qualify & wagering contributions vary. 18+ BeGambleAware.org Full T&Cs.
  6. Play now
    18+. New Players Only. Promotion is for a cash reward once 35x wagering requirements are completed, plus 5 free spins on any chosen 2 deposits within one week of opening a new account. Once wagering requirement is met, you must claim your cash reward via the "My Promotions" section of the website. Full Terms Apply. Full T&Cs.
  7. Play now
    To receive 100%+100FS, min. deposit equals 50 EUR over two deposits. Free Spins will be able after 24 hours from the 1st deposit. 5 days - 20 FS each day. 18+. Full Terms Apply.
  8. Play now
    Gambling can be addictive. Play responsibly.
  9. Play now
    Exclusively at NetEnt Casino
    Exclusively at NetEnt Casino

    100% up to €150 + 120 Free Spins

    18+. Gamble Responsibly. Wager: x25x25(bonus and deposit). Full Terms Apply.

Wallacebet Welcome Bonus

✕︎
Register for 100+ free spins and more!

Register for 100+ free spins and more!

A valid email is required.

Invalid Email.

*This offer is not valid for residents of Great Britain.

*All emails include an unsubscribe link, where you can opt out any time.

Register for 100+ free spins and more!
Register for 100+ free spins and more!

Register for 100+ free spins and more!

A valid email is required.

Invalid Email.

*This offer is not valid for residents of Great Britain.

*All emails include an unsubscribe link, where you can opt out any time.