NetEnt’s Half-Year Report Kicks Up Some Exciting Surprises for Gamers!
Published on by Adam
While NetEnt’s Q2 report release this morning may sound like something from a dull boardroom meeting, NetEnt Casino was on hand to pick up on any tidbits which would be of interest to you. For starters, more details on their hugely anticipated Planet of the Apes casino slot game were given, while there were many comments on the continued rise of mobile casino.
We’ll also take a quick look at how NetEnt’s quality video slot offerings continue to dominate online casino, yet there is hugely positive news regarding mobile Live Casino too.
Let’s take you through NetEnt’s end-of-Q2 report, giving you only the tasty snippets.
The UK, Sweden and Norway Are NetEnt’s Biggest Markets
Despite being a Swedish company, NetEnt explained that the UK was the largest consumer of their titles during quarter 2. To feed the UK’s interest for gambling, there are a whole host of fantastic UK online casinos around, but none more so than ones with our favourite Swedish slot provider’s content.
The most important growth drivers were mobile games, Great Britain and Italy – Per Eriksson, President and CEO
Completing the top 3 were Sweden and Norway respectively, but special mention was reserved for Italy whose iGamers are clearly jumping on board the NetEnt bandwagon – and with good reason!
Casino on Mobile’s Surge to the Top Shows No Sign of Abating
It’s hardly a trend that’s surprising anymore, but NetEnt’s report for Q2 demonstrated just how key playing casino on mobile is nowadays. Stats showed that the mobile gamewin percentage for the quarter was 49%, with this figure actually surpassing 50% for the month of June. Mr Eriksson only expects mobile iGaming to increase:
“It doesn’t mean desktop will disappear, but mobile is more and more important. NetEnt has throughout the years shown that we are in the driver’s seat when it comes to mobile”
Mr Eriksson suggests that this change in device preference stems from new players preferring mobile play. He says that older iGamers like the tried and tested desktop, but any newbies to the scene are more likely to pick up their smartphone or tablet to get involved.
NetEnt Slots Clearly the Leader, But Live Casino in the Mix
One pretty incredible figure to analyse was slot gameplay. Accounting for a whopping 90% of NetEnt’s total gamewin during the period, it’s obvious that online casino video slots are their bread and butter – with 3 EGR awards scooped at the recent ceremony. However, NetEnt Live Casino, especially for mobile, is making waves too.
Although NetEnt were slightly late to the party with Live Casino on mobile, it allowed them to take a step back, analyse the market, and create a product that is clearly superior to the rest. Mr Eriksson, again, shared his thoughts on the matter:
“If you have a look at NetEnt Live Casino on mobile compared with competitors, it is something that is better and much clearer for the player”.
Branded Games Incoming – Including Planet of the Apes in October!
Yet, with respect to other areas, it’s still video slots that drive NetEnt forward the most – and Mr Eriksson delighted us with some tantalising news about the upcoming Planet of the Apes game.
While he was careful not to give too much away, an October 2017 release date was confirmed (ahead of the NetEnt Q3 roadmap), and he hinted at “something extremely new when it comes to mobile”. We cannot wait to see what he’s alluding to closer to the drop, but whatever it is you’ll know about it here first.
Furthermore, NetEnt are about to give us their branded games for 2017. The Universal Monsters slot, which has been confirmed as Phantom of the Opera, is just days away, while Emojiplanet completes the triple-set alongside Planet of the Apes.
Speaking directly about Emojiplanet, Mr Eriksson described it as “not just a regular slot” during the subsequent Q+A session, suggesting that the title had a “social twist” that we’re not expecting… Facebook and/or Twitter integration, perhaps? Again, when we know, you’ll know!
What Does the Future Hold for NetEnt Casino Players?
Capping off a thoroughly interesting analysis, Mr Eriksson looked ahead to NetEnt’s future. Although new markets, such as the recent move into Serbia, have been entered, they’re not about to rest on their laurels. A second venture into Canada was mooted as a credible target – Ontario earmarked specifically – while developments in US states are deemed positive.
Asian and Latin American regions are also being closely monitored for long-term progression, while European iGaming (re)regulation is throwing up opportunities.
Finally, Mr Eriksson confirmed that the demand for NetEnt had grown so much that they expected to expand their production.
What does this mean? More slots and other casino games to enjoy lucrative casino bonuses on!
Of course, an exact number wasn’t set in stone, but it is thought to average closer to 2 titles per month rather than 1. Music to our ears!
Once again, NetEnt prove their class by putting internet casino gamers first.