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Ice Ice baby - every year there are many surprising and thrilling announcements that come out of ICE London - one...
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US online casino has been hotly debated for many a year, but there have been signs of progress. Pennsylvania recently became the fourth state to agree online gambling legislation, while NetEnt demonstrated their quick thinking by partnering up with the recently announced Hard Rock online casino.
As NetEnt already have a presence in the US thanks to prior agreements with New Jersey online casinos, last week’s Hard Rock announcement didn’t come as much of a shock.
However, that’s not to downplay its significance to NJ online casino fans, as it means another option will soon become available for sampling the best iGaming entertainment around.
“I am thrilled about the prospects of working together with Hard Rock to offer our award-winning games to their online casino players in New Jersey.
Hard Rock has a strong global brand and I look forward to supporting them to grow their new online casino business” – Björn Krantz, NetEnt CCO.
The Hard Rock online casino agreement is just the latest development in the Swedish developer’s determination to crack the Americas.
Close to a year ago came the news that NetEnt had acquired a Canada gaming license from the province of British Columbia, while just a few weeks ago saw a selection of their very best titles go live in Mexico at Caliente platforms.
Yet, it seems as though they were only getting started…
Everyone knows the Hard Rock brand. Famous cafes full of musical memorabilia and merchandise are the most well-known, but Hard Rock International are also a successful hotel and land-based casino outfit too.
On that last point, they’ve decided to expand their gambling operations to the internet – utilising a little help from a stellar iGaming name…
The start of February saw Hard Rock International confirm their partnership with Gaming Innovation Group (GiG) to build a brand-new online casino in New Jersey.
With the Hard Rock brand solidified across the world, we’re supremely confident about GiG’s ability to do the name justice as part of their own first venture across the pond.
An exact Hard Rock online casino release date is yet to be confirmed, but it could tie in together with the planned reopening of the old Trump Taj Mahal hotel and casino – which is another project being driven by Hard Rock International.
Exciting times ahead for all kinds of New Jersey casino players, we think!
With NetEnt seemingly on a mission to get set in authorised US gambling states, the next natural selection would be Pennsylvania. Of course, the actual laws have only been agreed upon and not implemented as of yet, but that’s expected to happen later on in the year.
We highly suspect that NetEnt are keeping a firm eye on Pennsylvania updates, as they look to spread their unrivalled gaming content to as many corners of the globe as possible.
Of course, this isn’t officially confirmed by any means, but we’ll be the first to let you know if/when any developments happen within our NetEnt news section.