NetEnt’s US Reach Expands as They Go Live in New Jersey with Caesars Interactive Entertainment
Published on by Adam
Due to the high quality of their game designs and themes, fun functions and features, excellent return to player results and all round trustworthiness, NetEnt are a huge name in casino gaming in Europe. They are licensed, trusted and beloved, and despite being at most big name casinos, they are continuing to expand within Europe, and now across the world too. Back in September NetEnt were issued a transactional waiver by New Jersey, which allows NetEnt to begin implementation and even go live with games whilst the license review is still on going. True, the license isn’t yet fully approved, however this ‘preapproval’ leaves us in no doubt as to whether their license will be forthcoming.
The Twin Spin Trial
Within weeks of the approval, NetEnt was already live in New Jersey with Borgata and soon after that, bwin.party and now their reach expands again with one of their top performing games, Twin Spin, on an online casino from Caesar’s Interactive Entertainment, based in New Jersey, USA. This is the first of a planned phase of launches that will continue over the following months until NetEnt becomes a familiar name in New Jersey, USA.
Online Gaming in the USA
Online gaming, such as online casinos, is largely banned in the USA, except for the progressive state of New Jersey who have implemented a licensing body, part of which requires online casinos to be in agreement with a land based, physical casino. These online casinos are licensed via the land based casino they are teamed with and NetEnt then teams up with the online casinos in order to get their own license and offer a selection of their games.
Due to it’s sheer size, the USA is obviously a very attractive market for online casinos and game developers but they are strict and rigorous and to breach licensing by accepting players from out side New Jersey would not be worth the quick, instant profit it might bring. It would be short lived and casinos and developers would be subject to huge fines, criminal prosecution and would instantly blacklist themselves from ever getting a proper license from the USA, whatever might happen in the future.