Paddy Powers Cross Sell Strategy a Success

Published on 27 November 2014 by Rhi

Paddy Powers Cross Sell Strategy a Success There are lots of Netent casinos who focus purely on casino- video slots, table games and so on. However, the biggest names in the industry like to diversify their portfolios with a host of products including sportsbook, poker and more.

Paddy Power believe the way to win is to get players interested in more than one product. They do this by focusing less on new customer promotions (although their offerings are still pretty generous) and instead offering ‘cross selling’ promotions and information to existing players. Particularly they’re focusing on and investing in their casino and slot offering, by tempting sports betters over to their casino section with free spins and other fun treats.

They also work hard to offer the best prices in their online sportsbook and covering as many markets as possible, including bets for current events and TV shows. It’s a great strategy as the more a player can get from your site, the more likely they are to keep on returning and remain loyal.

As proof that their cross-selling strategy works, Paddy Power saw a total net revenue growth of 42% between 1st July and 16th November. They also saw a record month for their sportsbook product in October 2014 which is a huge achievement as it even overtook the World Cup period.

“The strategy is two pronged. From a retention perspective, we have a very strong price and offer propositions. We have the market leading accumulator bonus on offer at the moment, and we have seen good uptake from customers on that. We continue to invest in our marketing capabilities, through the targeting of promotions to the right customers. We are also driving loyalty, and using promotions.”
– Peter O’Donovan, head of online.

If you’re not a Paddy Power customer, whatever you’re into, this is a great time to sign up and if you are already a member, be sure to take a look at the promotions on offer- you may find some treats for new products you haven’t tried before!


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