Red Tiger partners with bet365 to meet the demand of fans

Published on 9th March 2021 by Ben

Since its inception, the online gambling industry has seen steady growth, quickly finding a receptive global audience ready to dive into the budding platform. Today’s success might have seemed unlikely at the turn of the century when the internet was in its infancy, but as technology grew, so, too, did the number of people looking for a fun way to spend their free time. The market blossomed with poker to slots and even live casino games, and the games have not stopped coming.

The industry has not grown all on its own, of course. While the evolution has been organic and reliable, industry professionals have helped guide it to ever greater heights over the years. One of the most well-established and experienced of these is bet365, a global leader in online gambling companies specialising in In-Play betting. The organisation began its journey in 2000 as an online sports betting provider. However, it soon broadened its focus to offer players quality and varied betting options, plus customer service and customer care tailored to their needs.

A market without innovation is doomed to fail, which is one of the many reasons why the online gambling industry is lucky to inspire passion and creativity in its players and designers. Founded in 2014, one of the relative newcomers to the casino game development community is Red Tiger Gaming. It has quickly established itself in the sector during the seven years in which the company has been active. Their dedication to offering players only the best in online gambling games has led to widespread demand for their most popular titles.

To help meet this rising demand, Red Tiger and bet365 signed a distribution deal to expand the game developer’s market reach and extend its offerings to even more players worldwide. This agreement comes after Red Tiger was acquired in December of 2020 by Evolution. Chief commercial officer and chief executive officer Malta at Evolution, Johan Nordstrom, believes that this is a notable commercial achievement:

Given the scale of bet365’s global operations, this is an important and exciting partnership for Red Tiger. The team has earned a well-deserved reputation for consistent quality that has been recognised by bet365.