Published on 3 December 2015 by James
Redbet have unveiled a new brand ambassador – and she isn’t one to be messed with! Mikaela Laurén is Sweden’s first ever female World Champion Boxer and has taken up her new role with immediate effect. Both Redbet and Michaela are excited by the opportunity to work together, and envisage plenty of mutual benefits from the partnership.
THE NEW REDBET AMBASSADOR
Mikaela Laurén is a former international swimmer turned professional boxer. She made her fight debut back in April 2009 and has enjoyed a meteoric rise to the top, earning her first world championship belt in 2010 following victory over Jill Emery in her native Sweden. She now boasts a record of 26 victories with only 3 defeats and recently celebrated her new RedBet role in style – by scoring a technical knockout victory over German boxer Jennifer Retzke.
Mikaela has now challanged Norwegian boxer Cecilia Braekhus to a rematch in the hope of avenging her 2010 defeat to the same opponent. If that fight happens, she will certainly have Redbet in her corner, and Mikaela is clearly excited by the opportunity to work with the leading sports betting and casino brand. She told Redbet’s website:
I am so happy and very proud to be the ambassador for such a great brand as Redbet. This means so much to my future in boxing.
This certainly promises to be an exciting partnership between two industry leaders in their chosen fields!
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