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What is A White Label Casino Software Solution?

White Label casino software is essentially a cost-effective and simplified solution that enables users to launch an online casino in the quickest and most convenient way possible. Instead of having to lay every single digital brick from scratch, White Label software effectively provides a pre-built foundation, which a company can then customise to suit its own needs.

On the whole, using a white label casino platform is a popular alternative to running a standalone online casino and it’s a popular iGaming practice that has proven itself to be immensely beneficial, especially for smaller businesses. To put it in the simplest terms though, one company creates a White Label Platform to then lease or sell to another, which then brands and distributes it as its own.

Although not an exhaustive list, examples of White Labels casino providers include:

  • White Hat Gaming,
  • Every Matrix,
  • Aspire Global,
  • Nektan Gaming,
  • ProgressPlay.

Thanks to NetEntCasino, it’s possible to be directly in touch with, if not these, many top white label platforms to help you get started.


Why Choose A Solution from NetentCasino

Choosing the right White Label casino solution will not only help you set up a secure, licensed and product-diverse casino but also give you the freedom to develop a brand that players will enjoy.

So, why should you choose a solution from NetEntCasino? Well, we provide a wide array of different White Label options that you can compare to see which is the right fit for you. This will enable any potential new casino owner to see the range of benefits on offer, thus providing the right tools for any particular job. These benefits include:

  • Ready-to-use website and casino software: With a preexisting foundation, you won’t have to spend as much time and resources as you would with a standalone casino business. A White Label platform provides a springboard that you can use to progress much quicker, thus significantly reducing the time to market.
  • Expedited licensing acquisition: It also offers operation under the provider’s current online gambling licence(s), thus shortening the bureaucratic process of licence application. Normally, this process can take anything from several weeks to over a year. So, going down the White Label casino route vastly cuts down on the hassle you’ll face.
  • Existing financial infrastructure: Many solutions provide an existing financial infrastructure, which typically includes merchant accounts with popular payment methods and other processing options.
  • A readily available selection of top-tier game providers: Of course, an online casino is going to require an extensive gaming portfolio. Choosing a White Label gives you immediate access to many of the industry’s top games developers, invariably providing a substantial and diverse games selection that will help attract your target audience, which is immensely beneficial for client retention.

How to Get Started

Given the information we’ve provided throughout this article, you’ll hopefully have more of an understanding of how white labels function and what they have to offer. Therefore, if you’re planning to utilise white label casino software to set up an online casino, you’ll want to consider the following factors.

  • Costs: There’s a significant cost to setting up an online casino but it would be even greater if you were to start from scratch. Standalone business costs can reach six or seven figures but with white labels, the initial expenditure is vastly reduced. Exact pricing is rather difficult to come by as it’s usually based on individual circumstances and needs. However, as long as you consider the initial cost and the revenue share, you can launch a fully functional online casino, ready for your branding, at a reasonable cost. It’s worth mentioning, though, that most prices you’ll find relate to base-level packages, so as you add in more features and functions the price will increase.
  • Time to market: Overall, the entire process doesn’t take as long as you might think. Once accepted onto a white label platform, online casinos traditionally take several weeks from a deal being agreed upon to going live. As such, it’s important to have a sound marketing strategy in place beforehand to alleviate any potential future pressures. The amount of work needed along with the level of implementation you take on can vary, even if the initial design and framework are provided.
  • Promotion and marketing: There are hundreds, if not thousands, of online casinos these days, meaning the marketing of your particular brand is of vital importance. You’ll want to promote it as widely as possible to get customers walking through the digital door and get the income rolling in as quickly as possible.

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