Many of you already know that NetEnt is an unbeatable slots developer whose titles have dominated the industry for decades, but you might not know much else. NetEnt is an incredible organization with a rich and colorful history. Here is a quick overview of their achievements!
What Does NetEnt Do?
NetEnt offers players an unforgettable player experience via some carefully crafted slots. They understand what makes a game great and waste no time creating anything other than high-quality titles. Netent seeks to connect one-on-one with the player base via a review system designed to guide players through their first experiences with online gaming.
Netent’s goal is to support players and operators alike by empowering users to make smart decisions about their gambling choices.
NetEnt was the result of online gaming and a crackdown on physical slot machines in Sweden. Founded in 1996, they immediately sought to forge ahead in the budding industry of online gambling. Success was fast, and by 2003, they were already a recognized name in the community with a number of quality slots available at various online casinos.
In 2009, NetEnt made its entry to the Stockholm Stock Exchange, where it has remained ever since. As the years passed, Netent added hit game to hit game to their collection, eventually claiming a place at the top of the industry as a name recognised all around the world. Today, NetEnt’s market capitalisation sits at more than €5bn.
In 2019, NetEnt acquired fellow casino software developer Red Tiger Gaming in a deal worth an estimated €200m. Red Tiger was founded in 2014 and the developer had roughly 170 employees at the time of the merger. The acquisition allowed NetEnt to combine Red Tiger’s scalable casino technology with the vision of a modern player experience.
In 2020, NetEnt and Red Tiger were, in turn, acquired by Evolution Gaming. Established in 2006, Evolution is the industry’s premier provider of live internet-based casino services. Evolution games include a plethora of traditional table games as well as more exciting gameshows, some of the first of their kind in the live casino sector. Evolution acquired NetEnt for approximately €2bn. At the time of its purchase, NetEnt had more than 1,000 employees working out of New Jersey, Gibraltar, Sofia, Kraków, Kyiv, Gothenburg, Stockholm and Malta.
Netent has a few goals to keep in mind. First, responsible gambling is a key element of the business model. They seek to provide quality games that can be enjoyed in a fair, secure and safe environment that fosters responsible decisions and sustainable habits.
Fairness is another important element. The platform, as well as the casino games, are based on technology that has been certified by accredited test facilities (ATF) that have no financial interest in the business. This helps ensure that things such as number generators are as truly random as possible to provide players with fair gameplay. The ATF tests the products to ensure that regulations for player security, fairness and protection are met before they hit the market.
Finally, Netent’s games are dedicated to providing a first-class entertainment experience. The company works hard to combine graphics, sound design, bonus features and maths into games that are a pleasure to play.
More than anything else, Netent has always been a company at the forefront of internet gaming. Developing new and exciting technology has been a passion since the start, and creating new player experiences remains one of their most important missions.
It is difficult to name a more popular slot than Starburst. Initially released in 2012, the title became an almost immediate success. For a decade, the game has retained its place at the top of the market, routinely heading lists of most popular games among players. Why has the game been such an unmitigated success?
While many of the features within Starburst have become common, at the time of the game’s release, this was not the case. The Starburst wilds, in particular, were an innovative addition that expanded not only the role of wilds to grant higher multipliers, but also the graphical reach of the symbols, which expanded across entire reels and were ‘sticky’ for as many as three spins.
Starburst was also one of the first slots that offered seamless play on mobile devices. This made it an easy favourite among players new and old alike as the interest in playing games on smartphones and tablets grew. Even beyond the aforementioned features, however, Starburst was simply a fun game with interesting graphics and a lucrative maximum win that kept players coming back for more.
In addition to Starburst, Netent has released a number of slots widely considered as ‘classics’. Gonzo’s Quest, for example, was the first slot to feature an ‘avalanche’ system as well as integrated video content. Based on real events, Gonzo’s Quest invites players to explore the wild jungle depths in search of treasures untold alongside the titular explorer Gonzo.
Iit is no surprise that Netent has received a number of impressive awards throughout the years. These include recognition from some of the most prestigious awards committees in the community, such as the Global Gaming Awards, EGR Awards and International Gaming Awards.
In 2010, they won thir first EGR award for innovation in RNG software for casinos. This award was also won in 2011 and 2012, and from here the trophy case expanded quite quickly. Today, they have more than two dozen EGR awards, multiple IGA awards, three awards from the Global Gaming Awards committee, and a few different awards from the Women in Games Awards.
The continued recognition that they have garnered among fellow respected names in the industry over the course of more than a decade illustrates their commitment to releasing reliably high-quality games.
Moving Beyond Slots
While Netent remains committed to developing unique original works, they have also branched out to work with recognizable brands such as Scarface and The Invisible Man as well as South Park and Miami Vice. Netent has also worked with legendary artists such as Motörhead and Guns N’ Roses to develop slots that attract more than existing players alone. The company aims to release exciting titles that are appealing enough to interest brand fans and draw them into the world of online gaming.